Twitter - the online equivalent of popping bubble wrap, or a useful tool for communication?

Added by Sarah on 12 February 2009 15:13

I?ve bitten the bullet and joined Twitter, after being inspired by an excellent training course run by the Strategic Content Alliance and the Canadian Heritage Information Network (CHIN) about Improving your online presence.

Being ?past it? in the eyes of Generation Y (or the Millennials) I didn?t really get what the point of it all was to start with. But thanks to the insights of the course trainers, Thierry Arsenault and Corey Timpson, I?ve realised what a great tool it could be for communicating the RIN?s work to other audiences, and also for finding people who might be interested in the work we do and for making useful collaborations.

I?m slightly concerned that I will now be glued to the Internet for the remaining few hours of the day that I don?t spend consulting the oracle that is Google, but with the increasing number of people using these types of social networking sites, it seems inevitable that you need to get on there. They are useful in finding out what people are saying about issues you are interested in, as well as what is being said about your organisation.

The course outlined an overwhelming amount of social networking sites out there. One of Thierry?s key points was to focus your efforts on the relevant ones that your audience are/might be using, not to use it solely as a tool for the usual self-promotional items, but to be engaging, interesting and fun. The course was extremely well received and I think the SCA will be running more events like this in the future, so keep an eye on their blog.

My title comes, with thanks, from a piece by the Guardian journalist Charlie Brookner on the ups and downs of using Twitter.

Take the plunge, sign up and follow me on Twitter!

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