Cell launches new format for presentation of research articles online

Cell launched a new format for online presentation of all research articles earlier in 2010. This “Article of the Future” initiative reflects a commitment to evolve the concept of a scientific publication in step with the development of new technologies and functionalities both now and into the future.
Underlying the “Article of the Future” is a new approach to structuring the traditional sections of the article, moving away from a strictly linear organization required by print towards a more integrated and linked structure. Tabbed and hyperlinked navigation through the Introduction, Results, Figures, Experimental Procedures and Discussion allows subject-area experts to quickly access in-depth information on a particular experiment while providing more general readers an opportunity to absorb the conceptual insights without being overwhelmed by additional details. This initiative is a contribution to the debate on policies for adding value to content at the point of publication and dissemination.
View of a Cell article in new format